MARIANA VEME

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Eye-catching hats: Margot, the Mexican brand that your closet is missing

Sometimes, to make something great we need to get outside our comfort zone and open our eyes to new horizons. This is the story of Maria Pérez, a young and talented founder of Margot, a very special lifestyle hat label based in Mexico.

What makes a brand special? Well, it's not just how beautiful the product is, but how it got to be created. I believe that’s the true value and identity of the brand, and it’s something Margot has nailed in her vision board. 

A few years ago, Maria was living on exchange in Australia, and during this time she was forced to unleash herself from any preconceptions and step into a whole new reality. She enjoyed her walks on the sunny Australian coast, she loved the sight of beautiful people on the beach and started admiring their sense of style. 

During this time, she began working as a clerk in the internationally known surfer brand Quicksilver, and she began spotting the very obvious trends CAPS! This may sound a bit odd, to find hat wearing so revealing, but the truth is that in Mexico, where Maria is from, hats and caps are not worn as often as you may think. 

It’s been a bit over a year since her project Margot began, and she has not only succeeded in her conversion rates, but has had a direct impact on her local community by creating jobs and incentivizing future designers to kickstart their own labels.  

With her team and with the feel good vibes she brought back from her trip, Maria created her signature monochromatic unisex bucket hats in bright pastel colours. She also added a staple element to her brand: the French chic allure. Her embroidered dad caps hold a positive French motifs ‘l’amour au Soleil’. Doesn’t this sound perfect for summer?

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